In the UK, eToro has been aggressively promoting its brand through TV advertisements and enlisting the support of Alec Baldwin as a celebrity endorsement. This raises the question: why are they investing so heavily in marketing?
The answer lies in the current global landscape, particularly the impact of the Coronavirus pandemic. The pandemic has inadvertently created a favourable environment for fintech companies. Fintech, which aims to revolutionize and automate financial services, aligns well with the growing trend of social media-friendly platforms and audiences.
The prolonged social distancing measures and lockdowns worldwide have led people to revaluate various aspects of their lives, including their financial strategies. This has sparked a surge of interest in fintech, as individuals seek accessible online financial opportunities and user-friendly platforms that require little experience.
The shift towards fintech can also be attributed to the changing dynamics of the new world order. Traditional institutions like banks and investment advisors are losing their appeal, with people preferring the convenience of accessing information and services at the touch of a button. Blogs, reviews, and opinions found online are shaping a new generation of traders who are eager to participate in the financial markets.
This trend mirrors what happened after the 2008 financial crisis when many customers abandoned traditional financial institutions in favor of fintech companies. The ongoing Coronavirus crisis has further accelerated this shift, with more people working from home and conducting extensive research to achieve their financial goals. Fintech allows consumers to manage their finances remotely, empowering them to take control of their own investments.
Now, let's delve into the world of online trading and why it has gained popularity. There are several avenues for online trading, including Forex, options, and Contracts for Difference (CFDs), which are among the most popular choices.
To understand CFDs, it's crucial to differentiate them from long-term equity investments. CFD trading involves speculating on the short-term movements of a stock's price, without actually owning the underlying asset. Traders can take positions for a brief period, ranging from a day to a few hours, such as during a listed company's earnings report when stock prices tend to fluctuate based on CEO forecasts.
On the other hand, traditional investing involves buying and holding stocks with a long-term perspective. This approach relies on the hope that the stock will appreciate over time, potentially generating dividends depending on the sector.
While long-term investment with the guidance of a recognized financial advisor or institution may be considered safer, the emergence of fintech and online trading has opened up new opportunities for retail traders with limited capital, time, or knowledge. Trading CFDs online can be risky for beginners, but it also presents the potential for substantial returns with minimal capital investment.
The basic principle of trading remains the same across all investments: buy low and sell high. However, CFD trading allows for short-selling, enabling traders to profit from falling prices as well.
Entering the CFD market requires discipline, and it would be unrealistic to claim it is easy. However, with the support and guidance of experienced traders, beginners can aim for decent returns within a shorter time frame compared to traditional investments. Many newcomers choose to "copy" the trades of successful traders initially, leveraging their expertise to achieve favourable outcomes.
If you find yourself confused about which broker to choose, we can assist you in discussing recommended brokers, their fees, regulations, minimum investment requirements, and platform types. Trading stocks online requires a certain level of technical skills, such as opening trades, as well as an understanding of fundamental analysis. However, both skills can be developed over time, and a balance between the two comes with experience. It's important to learn the fundamentals, develop skills, and remain committed to increase your chances of success and enjoyment in the trading journey.
Online trading is a bit like Marmite - you either love it or hate it
Some people are drawn to the excitement and potential profits of online trading, while others may find it overwhelming or too risky. It's important to recognize that trading involves both opportunities and risks, and it may not be suitable for everyone.
One of the key advantages of online trading is the accessibility it offers. With the advent of fintech, retail traders now have the opportunity to participate in the financial markets with relatively small amounts of capital. This accessibility has democratized trading, allowing individuals from various backgrounds to engage in the market and potentially generate profits.
However, it's essential to approach online trading with caution and a realistic understanding of the risks involved. Market volatility, unpredictable price movements, and the potential for losses are inherent to trading. Successful traders understand the importance of risk management and setting clear trading goals. They are aware that losses are a part of the game and are prepared to cut their losses short to protect their capital.
Additionally, successful traders emphasize the importance of continuous learning and staying informed about market trends and developments. They understand that the financial markets are dynamic and evolving, and they adapt their strategies accordingly. Engaging in ongoing education, studying charts, and analysing market news are all part of the trader's journey to stay ahead of the game.
Furthermore, emotions play a significant role in trading, and successful traders have learned to keep their emotions in check. Fear, greed, and impulsive decision-making can often lead to poor trading outcomes. Developing emotional discipline and sticking to a well-defined trading plan are essential for long-term success.
It's worth noting that choosing the right online broker is crucial for a positive trading experience. Factors such as regulation, reputation, trading platform features, customer support, and competitive fees should all be considered when selecting a broker. Conducting thorough research and reading reviews can help you make an informed decision.
In conclusion, the rise of fintech and the increasing popularity of online trading have opened up new opportunities for individuals to participate in the financial markets. However, success in trading requires dedication, discipline, continuous learning, and a realistic understanding of the risks involved. It's important to approach trading with caution, develop a sound trading plan, and adapt strategies as needed. By following these principles and staying informed, individuals can potentially achieve their financial goals through online trading. Remember, trading is not for everyone, and it's essential to assess your own risk tolerance and financial situation before diving into the world of online trading.